Retailers across the UK are struggling to source Pokémon TCG products at reasonable prices, and the reality is supply chain issues, market demand, and social media hype are making stock harder to secure than ever.
1. Limited Allocations & Manufacturer Restrictions
Restrictions on quantity supplied to distributors means they only receive fractional allocations compared to the demand. Retailers who want large quantities of popular sets like Prismatic Evolutions, Destined Rivals etc. in turn have to have their supply capped at minimal levels.
2. Rising Import & Distribution Costs
Supply chain bottlenecks aren’t just affecting Pokémon cards – they’re impacting all collectables. International shipping costs have surged, and with Pokémon products being manufactured across multiple regions, import fees and distribution costs are pushing wholesale prices up before they even reach retailers.
3. Market Demand Outstripping Supply
The Pokémon TCG is experiencing an unprecedented collector boom, and retailers aren’t just competing with casual buyers – they’re up against investors and grading companies snatching up sealed stock. This has turned the market into a fierce bidding environment.
4. Wholesale Prices Are Rising Faster Than Retail Pricing
Retailers often ask why Pokémon cards are selling above RRP, and the reason is simple: the supply chain cannot keep up with the demand. This is raising prices due to demand pressure. When wholesale prices climb higher than what the official retail price suggests, shops have no choice but to adjust their pricing or risk selling at a loss.
5. Social Media & Influencer Hype
YouTube, TikTok, and Instagram have turned Pokémon card openings into entertainment, fueling global demand. When influencers showcase rare pulls or highlight upcoming sets, FOMO (Fear Of Missing Out) kicks in, leading to sudden price spikes. Viral moments can cause cards to double in price overnight.
6. Nostalgia & Cultural Appeal
For many collectors, Pokémon isn’t just a game – it’s a childhood legacy. Millennials who grew up with the franchise now have disposable income to chase the cards they once dreamed of owning. Combine that with a new wave of younger players, and the market remains strong and competitive.
What This Means for Retailers
- Expect allocations to stay tight for high-demand sets.
- Factor in rising wholesale costs when pricing products – RRP is not a guarantee.
- Build relationships with suppliers who can help secure stock before demand peaks.
- Consider stocking non-mainline products like older set reprints and regional exclusives, which may be easier to source.
Pokémon’s market isn’t slowing down, but with smart sourcing strategies, retailers can still thrive. If you’re struggling to secure stock, contact Plus Marketing, one of UK’s leading wholesalers/distributors of collectables including Pokemon TCG.
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